Loading Rohit's Space
Fluent design system glowing curves and planes
UI/UX Designer @ EY GDS

Helping People Understand
Data & Act on It

I'm a UI/UX and Product Designer based in Noida, crafting enterprise software, AI platforms, and data-intensive dashboards that simplify complexity and drive human-centered action.

0 at EY GDS
0 Client Engagements
0 Featured Case Studies
0 Core Domain Focus
0 at EY GDS
0 Client Engagements
0 Featured Case Studies
0 Core Domain Focus

UX Case Studies & Projects

A collection of personal projects and highlights from enterprise systems that focus on reducing clutter, building trust in AI, and translating data into actionable steps.

PrepMind study planner and exam analytics interface
Personal Project MBA Prep Platform

PrepMind : Wellbeing-focused Study Platform

Designed a mental-wellbeing CAT and MBA preparation platform to reduce student burnout and cognitive overload. By restructuring the information architecture, I cut navigation complexity by ~30% and decision fatigue by ~40%.

UX Research Information Architecture Figma AI Wellbeing UX
Cent financial app showing smart tracking card and real-time transaction detection
Personal Project AI Interaction Design

Cent : Smart Notification Interaction

A targeted interaction case study exploring how AI can streamline financial awareness. Designed a 1-tap notification-based categorisation flow where the AI learns merchant-category mappings over time for future automation.

AI UX SMS Interception 1-Tap Categorisation Figma
Enterprise analytics dashboard and AI response review workflows
Real images cannot be shared. This is a dummy image for reference.
EY GDS GenAI Tool Suite

GenAI Enterprise Suite : 5 AI Tools

Designed five AI tools to support automated interview guides, project chartering, transaction analysis, and diligence workflows. Designed conversational Q&A patterns and review flows with inline confidence signals to help consulting teams review and act on AI-generated recommendations with confidence.

GenAI Product Design Enterprise Workflows Decision Support
🔒 Confidential Client-Facing Suite Read Case Study
Enterprise analytics and benchmarking platform abstract UI
Real images cannot be shared. This is a dummy image for reference.
EY GDS Internal & Client Projects

Other Office Confidential Projects

A collection of high-impact enterprise projects including financial margin-allocation tools, CPG sales dashboards, and internal HR platforms. Focused on driving measurable business outcomes through strategic UX and data visualization.

UX Design Data Visualization
Dive In

Designing Systems with Engineering Rigor

Product Designer with nearly 3 years of experience designing enterprise software, AI tools, and data dashboards. I specialize in taking complex business requirements and turning them into clean, easy-to-use interfaces. From early user research to final UI design, my goal is always to build simple, scalable products that solve real problems and make work easier for users.

My journey into design didn't start in a traditional studio, it started on Instagram. For over a year and a half, I ran a personal page where I created and edited anime content. That experience became my crash course in visual storytelling, pacing, and audience engagement. It taught me how to capture attention and communicate emotion visually, which naturally evolved into a deep fascination with UX and Product Design.

While my academic foundation is in Mechanical Engineering (NIT Kurukshetra), my approach to design is entirely human-centered. I believe the best interfaces feel almost invisible, reducing cognitive load, clarifying visual hierarchy, and guiding users effortlessly to their next action.

Work Timeline

Aug 2023 - Present

EY GDS India LLP · Noida

UI/UX Designer | Assistant Manager
Oct 2025 - Present

Designing the end-to-end UX for the Enterprise Benchmarking tool, the Knowledge Intelligence Platform, and the MyEY Portal.

UI/UX Designer | Advanced Analyst
Aug 2023 - Sep 2025

Designed an enterprise GenAI suite of 5 tools and drove product strategy across 15+ client engagements, delivering high-impact dashboards and interactive prototypes.

Jan 2022 - Jun 2022

Application Engineer | Intern

DANA Anand India Pvt. Ltd. · Pune

Product benchmarking studies and 2D illustrations/Photoshop assets for automotive components.

Design Skillset & Toolkit

A blend of analytics design, dashboard hierarchy mapping, systems structure, and advanced prototyping tools.

Dashboard & Analytics UX

Structuring KPI cards, real-time cohort matrices, and side-by-side data dashboards designed for field reps as well as executive level CFOs.

GenAI Product Design

Structuring prompting states, conversational flows, and trust-signals for AI-generated reports, code outputs, and diagnostic recommendations.

Information Architecture

Tree testing, diagnostic user flows, and restructuring multi-module platform architectures to cut layout navigation complexity.

Interaction & Motion Design

Creating high-fidelity, interactive prototypes in Figma, and using After Effects and Premiere Pro to communicate motion transitions.

Design Systems

Designing reusable components and tokens that map design values to engineering systems, keeping UI layouts completely consistent.

Education & Credentials

B.Tech in Mechanical Engineering from NIT Kurukshetra (8.16 CGPA). Certifications in advanced Figma UI/UX, UCSD Design Principles, and IxDF Visual Design.

Tools & Technologies

The toolsets I use to research, design, prototype, and build.

Figma FigJam Adobe XD After Effects Premiere Pro Photoshop Notion Google Forms ChatGPT / GenAI Tools

Let's Talk
Design & Data

I am based in Noida, India, and am currently open to exploring new product design roles. Let's connect!