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🔍 Confidential Cases

Office Projects & Impact

A curated selection of high-impact enterprise projects executed at EY GDS. Due to confidentiality agreements, prototypes and sensitive data have been omitted. The focus is strictly on the UX strategy, execution, and measurable business outcomes.

Design Process

The enterprise UX lifecycle

A typical engagement process across these enterprise projects.
Note: Due to strict NDAs, I cannot share actual screens or client data. The details below reflect the core problem-solving approaches and workflows.

💼 01
Business Problem
Understand workflows and pain points.
🤝 02
Stakeholder Alignment
Align with business leaders on capability and risk thresholds.
🧠 03
UX Strategy
Establish goals and metrics for the new system.
🗂️ 04
Information Architecture
Define human-in-the-loop review cycles and structures.
05
Interaction Design
Design conversational patterns and structured components.
👁️ 06
Usability Reviews
Review flows with consultants.
💻 07
Developer Handoff
Hand off comprehensive UI specifications.
📈 08
Business Impact
Measure success against original KPIs.
UI/UX Designer Enterprise Data Platform

Enterprise Benchmarking & Knowledge Intelligence Platform

Designed a suite of enterprise products that transformed large volumes of engagement data into searchable benchmarks, actionable insights, and reusable organizational knowledge.

1. Data Submission Portal

What it does: Allows teams to upload engagement documents and metadata, standardizing data collection for downstream analytics.

My role: Designed the end-to-end submission workflow, reducing complexity in large-scale document submission and improving data quality.

2. Benchmarking Hub

What it does: Converts processed engagement data into benchmarks, KPIs, and business insights without exposing confidential information.

My role: Designed dashboards and benchmarking experiences. Created intuitive filtering, KPI visualization, and comparison workflows.

3. Experience Finder

What it does: Helps teams discover previous engagements relevant to their current work, connecting practitioners with SMEs.

My role: Designed enterprise search and discovery experiences with advanced filtering and AI-assisted workflows.

Impact Highlights

  • Streamlined submission and categorization of thousands of engagement documents.
  • Discoverability of benchmarks and performance insights improved significantly.
  • Connected practitioners to identify relevant past engagements and experienced teams.
  • Faster decisions supported through centralized analytics and knowledge sharing.
  • Scale - Designed experiences used across a large-scale enterprise knowledge ecosystem.
UI/UX Designer Client & Admin Portal · AI Chatbot

MyEY Portal

What I Did

Joined the long-term MyEY project to lead design efforts for their dual-portal system: a Client Portal used exclusively by EY clients for onboarding and product access, and an Admin Portal for internal management.

I have been designing and integrating new capabilities into the ecosystem, including a feature to streamline complex data entry by allowing users to fill forms via an AI chatbot, significantly reducing cognitive load and friction.

Impact / KPIs

  • Streamlined Onboarding - simplified data entry for EY clients through conversational AI flows.
  • Dual-Sided Design - created cohesive experiences across both the client-facing and internal admin environments.
  • Modernization - introduced intuitive interaction paradigms into a long-standing ecosystem.
UI/UX Designer AI Tool · Healthcare

Health Claims STP Agent

What I Did

Health insurance claims reviewers process a huge number of cases every day, and the existing workflow made it hard to know where to focus. I was brought in to design a straight-through processing interface that surfaced the most urgent claims immediately.

The core question I kept coming back to was: what does a reviewer need to see in the first three seconds? I designed a risk-tiered row system where high-risk claims visually stand out before the user even starts reading, and replaced dense data tables with a layout that prioritised the action the reviewer needed to take.

Impact / KPIs

  • Faster claim review time - reviewers process cases at a fast pace for long stretches.
  • Risk first - high-priority claims are immediately visible without needing to scan the whole list.
  • Less noise - cleaner signal-to-action ratio across the entire review workflow.
UI/UX Designer Analytics · Dashboard Design

Sales Dashboard - CPG

What I Did

A performance tracking dashboard for a CPG sales team. What made this interesting was that two very different types of users - field reps and strategy managers - were looking at the same data but for completely different reasons.

The design challenge was building one dashboard that served both without confusing either. I spent time early on mapping what each user type actually cared about before touching any layouts. Cohort analysis was designed so the patterns were visible even to someone who does not think in statistics.

Impact / KPIs

  • 2 user types, one dashboard that serves both field reps and strategy managers.
  • Cohort analysis is readable without statistical training.
  • Every number points somewhere - contextual benchmarks so metrics feel meaningful, not floating.
UI/UX Designer Finance UX · KPI Dashboards

Margin & Portfolio Analysis Tool

What I Did

A cross-business-unit analysis tool used at strategy and CFO level. The data involved multiple business units, margin types, and overhead allocations - all of which needed to be comparable side by side without requiring constant view-switching.

I designed bar graphs and KPI cards that let users compare across business units at a glance, surfaced overhead allocation as a primary metric, and used colour encoding deliberately to signal performance against targets without needing the user to check a legend.

Impact / KPIs

  • Designed for C-suite executive use - CFO-level strategy and portfolio comparisons.
  • Multi-BU side-by-side comparison without view-switching or tab-hopping.
  • Cleaner than the previous tables - intentionally restrained layout so the numbers could breathe.